Morosan, Cristian
      The impact of the destination's online initiatives on word of mouth / Cristian Morosan.

KST: 363-2; KST: 733-1; KST: 1051
* marketing destinacija * blog, društvene mreže, sadržaj koji stvara korisnik (UGC) * Sjeverna Amerika
* znanstveni članak
* destination e-marketing * technology adoption model * social media * e-word-of-mouth

* destination marketing * blogs, social networks, user generated content (UGC) * North America

U: Tourism analysis : an interdisciplinary journal. Vol. 18 (2013), No. 4. - 415-428.

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