Kim, Yonghee
Determinants of tradeshow attendees' postshow behavior: role of their visiting objectives / Yonghee Kim, Sung Kim, Sangcheol Seol.
KST: 81-19-2; KST: 3223-1-2; KST: 1044
* izložbe i sajmovi * zaštita turista kao potrošača * Jugoistočna Azija i Pacifik
* znanstveni članak
* tradeshow * attendees' objectives * Asia Pacific * determinants * postshow behavior
* exhibitions, fairs * consumer protection * South-East Asia and the Pacific
1. Kim, Sung
2. Seol, Sangcheol
U: Journal of hospitality marketing & management. Vol. 22 (2013), No. 5-6. - 619-633.