Tkaczynski, Aaron
      A stakeholder approach to attendee segmentation: a case study of an Australian Christian music festival / Aaron Tkaczynski.

KST: 81-19-3; KST: 313; KST: 106
* festivali * segmentacija * Australija i Oceanija
* znanstveni članak
* case study * Easterfest * festival * market segmentation * stakeholder theory

* festivals * segmentation * Australia and Oceania

U: Event management : an international journal. Vol. 17 (2013), No. 3. - 283-298.

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