Bregoli, Ilenia
      Effects of DMO coordination on destination brand identity: a mixed-method study on the City of Edinburgh / Ilenia Bregoli.

KST: 332; KST: 332-3; KST: 4222; KST: 1024GB
* turistička destinacija * dionici, interesne skupine, donositelji odluka * image i marka (brand) * Velika Britanija
* znanstveni članak
* destination management * stakeholder coordination * destination branding * internal brand strenght * mixed methods

* tourist resorts * stakeholders, interest groups, decision makers * image and brand * United Kingdom

U: Journal of travel research. Vol. 52 (2013), No. 2. - 212-224.

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