Milwood, Pauline
      A comparison of social media adoption and use in different countries: the case of the United States and Switzerland / Pauline Milwood, Elena Marchiori, Florian Zach.

KST: 733-1; KST: 363-2; KST: 1051; KST: 1025CH
* blog, društvene mreže, sadržaj koji stvara korisnik (UGC) * marketing destinacija * Sjeverna Amerika * Švicarska
* znanstveni članak
* eWOM * social media adoption * destination marketing organization * country comparison

* blogs, social networks, user generated content (UGC) * destination marketing * North America * Switzerland

1. Marchiori, Elena
2. Zach, Florian


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 30 (2013), No. 1-2. - 165-168.

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