Banyai, Maria
      Analyzing travel blogs using a realist evaluation approach / Maria Banyai, Mark E. Havitz.

KST: 733-1; KST: 363-2; KST: 621; KST: 12
* blog, društvene mreže, sadržaj koji stvara korisnik (UGC) * marketing destinacija * društveni turistički organizmi * istraživanja u turizmu
* znanstveni članak
* travel blogs * destination marketing organizations * realist evaluation theory

* blogs, social networks, user generated content (UGC) * destination marketing * public tourist bodies (and organs) * research in tourism

1. Havitz, Mark E.


U: Journal of hospitality marketing & management. Vol. 22 (2013), No. 1-2. - 229-241.

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