Yeoh, Eugene
      Understanding medical tourists: word-of-mouth and viral marketing as potent marketing tools / Eugene Yeoh, Khalifah Othman, Halim Ahmad.

KST: 81-4; KST: 3223; KST: 733-1; KST: 1044
* zdravstveni turizam * turistička potražnja - ostalo * blog, društvene mreže, sadržaj koji stvara korisnik (UGC) * Jugoistočna Azija i Pacifik
* znanstveni članak
* medical tourism * healthcare strategy * demographics * Malaysia

* health tourism * tourism demand - other * blogs, social networks, user generated content (UGC) * South-East Asia and the Pacific

1. Othman, Khalifah
2. Ahmad, Halim


U: Tourism management : research - policies - practice. Vol. 34 (2013), No. 1. - 196-201.

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