Becerra, Manuel
      Being better vs. being different: differentiation, competition, and pricing strategies in the Spanish hotel industry / Manuel Becerra, Juan Santalo, Rosario Silva.

KST: 2221; KST: 3352; KST: 35; KST: 1023ES
* hotelijerstvo * konkurentnost * turizam i cijene * Španjolska
* znanstveni članak
* differentiation * competition * prices * hotel industry

* hotel industry * competitiveness * tourism and prices * Spain

1. Santalo, Juan
2. Silva, Rosario


U: Tourism management : research - policies - practice. Vol. 34 (2013), No. 1. - 71-79.

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