Kim, Soo Yeon
      Projected and perceived destination brand personalities: the case of South Korea / Soyeon Kim, Xinran Y. Lehto.

KST: 332; KST: 363-2; KST: 4222; KST: 1043
* turistička destinacija * marketing destinacija * image i marka (brand) * Sjeveroistočna Azija
* znanstveni članak
* destination branding * destination image * destination personality * projected and perceived * tourism in South Korea

* tourist resorts * destination marketing * image and brand * North-East Asia

1. Lehto, Xinran Y.


U: Journal of travel research. Vol. 52 (2013), No. 1. - 117-130.

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