Dolnicar, Sara
Validity measuring destination image in survey studies / Sara Dolnicar, Bettina Grün.
KST: 332; KST: 363-2; KST: 4222; KST: 713
* turistička destinacija * marketing destinacija * image i marka (brand) * ankete
* znanstveni članak
* destination image * image measurement * brand image * Likert * DLF IIST * binary
* tourist resorts * destination marketing * image and brand * surveys
1. Grün, Bettina
U: Journal of travel research. Vol. 52 (2013), No. 1. - 3-14.