Park, Sun-Young
      Responding to online reviews: problem solving and engagement in hotels / Sun-Young Park, Jonathan P. Allen.

KST: 2221; KST: 733; KST: 733-1
* hotelijerstvo * web stranice * blog, društvene mreže, sadržaj koji stvara korisnik (UGC)
* znanstveni članak
* hotel online reviews * case study method * value co-creation * strategy

* hotel industry * web pages * blogs, social networks, user generated content (UGC)

1. Allen, Jonathan P.


U: The Cornell Hotel and restaurant administration quarterly. Vol. 54 (2013), No. 1. - 64-73.

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