Avraham, Eli
      "Step into the Real Texas": associating and claiming state narrative in advertising and tourism brochures / Eli Avraham, Daniel Daugherty. - 2012.

KST: 363-2; KST: 4222; KST: 523-4; KST: 1051
* marketing destinacija * image i marka (brand) * povijesno-kulturno-umjetnički resursi * Sjeverna Amerika
* znanstveni članak
* state narrative * marketing places * Texas - cities * advertising * tourism brochures * claiming authenticity * city branding

* destination marketing * image and brand * historical-cultural-artistic resources * North America

1. Daugherty, Daniel


U: Tourism management : research - policies - practice. Vol. 33 (2012), No. 6. - 1385-1397.

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