A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining / Jia Rong ... [et al.]. - 2012.

KST: 733-1; KST: 733; KST: 663-1; KST: 1043
* blog, društvene mreže, sadržaj koji stvara korisnik (UGC) * web stranice * učinkovitost promocije i usmena promocija * Sjeveroistočna Azija
* znanstveni članak
* sharers * browsers * electronic word of mouth * machine learning * data mining * Hong Kong * outbound tourism

* blogs, social networks, user generated content (UGC) * web pages * tourism efficacity and word of mouth * North-East Asia

1. Rong, Jia
2. Vu, Huy Quan
3. Law, Rob
4. Li, Gang


U: Tourism management : research - policies - practice. Vol. 33 (2012), No. 4. - 731-740.

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