Lee, Woojin
      Designing persuasive destination websites: a mental imagery processing perspective / Woojin Lee, Ulrike Gretzel. - 2012.

KST: 733; KST: 422; KST: 3223-1-1; KST: 66
* web stranice * psihologija turizma * ponašanje i iskustvo potrošača * turistička promocija i informiranje
* znanstveni članak
* website features * narrative text * pictures * sound * mental imagery * attitude strength * attitude confidence * attitude resistance * online destination marketing

* web pages * psychology of tourism * consumer behaviour and experience * tourism publicity and information

1. Gretzel, Ulrike


U: Tourism management : research - policies - practice. Vol. 33 (2012), No. 5. - 1270-1280.

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