El-Gohary, Hatem
      Factors affecting e-marketing adoption and implementation in tourism firms: an empirical investigation of Egyptian small tourism organisations / Hatem El-Gohary. - 2012.

KST: 733; KST: 232-2-1; KST: 1031
* web stranice * malo i srednje poduzetništvo (MSP) * Sjeverna Afrika
* znanstveni članak
* electronic marketing * e-marketing adoption * small tourism organizations * technology acceptance model (TAM) and innovation diffusion theory (IDT) * Egypt

* web pages * small and medium entrepreneurship (SME) * North Africa

U: Tourism management : research - policies - practice. Vol. 33 (2012), No. 5. - 1256-1269.

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