Nicolau, Juan L.
      Asymetric tourist response to price: loss aversion segmentation / Juan L. Nicolau. - 2012.

KST: 31; KST: 313; KST: 35; KST: 4221-2; KST: 1023ES
* istraživanje tržišta * segmentacija * turizam i cijene * odluke, izbor, namjere * Španjolska
* znanstveni članak
* segmentation * loss aversion * heterogeneity * destination choice * price

* market research * segmentation * tourism and prices * decisions, choice, intentions * Spain

U: Journal of travel research. Vol. 51 (2012), No. 5. - 568-576.

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