Lee, Richard
      Reverse country-of-origin effects of product perceptions on destination image / Richard Lee, Larry Lockshin.

KST: 363-2; KST: 31; KST: 106; KST: 1043
* marketing destinacija * istraživanje tržišta * Australija i Oceanija * Sjeveroistočna Azija
* znanstveni članak
* travel destination image * country-of-origin image * country-of-origin effects * destination familiarity

* destination marketing * market research * Australia and Oceania * North-East Asia

1. Lockshin, Larry


U: Journal of travel research. Vol. 51 (2012), No. 4. - 502-511.

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