Masiero, Lorenzo
      Tourism market segmentation based on price sensitivity: finding similar price preferences on tourism activities / Lorenzo Masiero, Juan L. Nicolau.

KST: 35; KST: 313; KST: 4221-2; KST: 1025CH
* turizam i cijene * segmentacija * odluke, izbor, namjere * Švicarska
* znanstveni članak
* individual price sensitivity * tourism activities * tourist choice * segmentation strategy

* tourism and prices * segmentation * decisions, choice, intentions * Switzerland

1. Nicolau, Juan L.


U: Journal of travel research. Vol. 51 (2012), No. 4. - 426-435.

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