Zach, Florian
      Partners and innovation in American destination marketing organizations / Florian Zach.

KST: 332; KST: 332-3; KST: 363-2; KST: 215; KST: 1051
* turistička destinacija * dionici, interesne skupine, donositelji odluka * marketing destinacija * turizam i regionalni razvoj * Sjeverna Amerika
* znanstveni članak
* innovation * partnerships * collaboration * new service development * destination marketing organization

* tourist resorts * destination marketing * stakeholders, interest groups, decision makers * tourism and regional development * North America

U: Journal of travel research. Vol. 51 (2012), No. 4. - 412-425.

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