Konečnik Ruzzier, Maja
      The importance of diverse stakeholders in place branding: the case of "I feel Slovenia" / Maja Konecnik Ruzzier, Nisa Petek. - 2012.

KST: 332; KST: 363; KST: 4222-2; KST: 1023SV
* turistička destinacija * marketing destinacija * image i marka (brand) * Slovenija
* znanstveni članak
* brand * place * stakeholders * Slovenia * I feel Slovenia

* tourist resorts * destination marketing * image and brand * Slovenia

1. Petek, Nusa


U: Anatolia : an international journal of tourism and hospitality research. Vol. 23 (2012), No. 1. - 49-60.

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