Biclustering: overcoming data dimensionaluty problems in market segmentation / Sara Dolnicar ... [et al.].

KST: 31; KST: 313; KST: 312; KST: 106
* istraživanje tržišta * segmentacija * primjeri * Australija i Oceanija
* znanstveni članak
* a posteriori market segmentation * data-driven market segmentation * cluster analysis * niche segments

* market research * segmentation * examples * Australia and Oceania

1. Dolnicar, Sara
2. Kaiser, Sebastian
3. Lazarevski, Katie


U: Journal of travel research. Vol. 51 (2012), No. 1. - 41-49.

---