Garcia, Juan A.
      A destination-branding model: an empirical analysis based on stakeholders / Juan A. Garcia, Mar Gomez, Arturo Molina.

KST: 332; KST: 363-2; KST: 332-3; KST: 4222; KST: 1023ES
* turistička destinacija * marketing destinacija * dionici, interesne skupine, donositelji odluka * image i marka (brand) * Španjolska
* znanstveni članak
* destination branding * destination-brand equity * destination image * stakeholder * Success Index of Triple-Diamonds (SITD)

* tourist resorts * destination marketing * stakeholders, interest groups, decision makers * image and brand * Spain

1. Gomez, Mar
2. Molina, Arturo


U: Tourism management : research - policies - practice. Vol. 33 (2012), No. 3. - 646-661.

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