Lee, Cindy
      Understanding segmented spectator markets of a minor league baseball (MiLB) team / Cindy Lee, Doyeon Won.

KST: 434-1; KST: 81-1; KST: 313; KST: 1051
* sport * ljetovališni, rekreacijski i obiteljski turizam * segmentacija * Sjeverna Amerika
* znanstveni članak
* minor league baseball * leisure activity * motivation * external factors * sport marketing * market segment * spectators

* sports * summer-holiday, recreation and family tourism * segmentation * North America

1. Won, Doyeon


U: Event management : an international journal. Vol. 16 (2012), No. 4. - 351-362.

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