Wakefield, Kirk L.
      How sponsorships work: the sponsorship engagement model / Kirk L. Wakefield.

KST: 81-19; KST: 4222; KST: 1051
* događajni turizam * image i marka (brand) * Sjeverna Amerika
* znanstveni članak
* event sponsorship * brand concreteness * brand attributions * brand personality

* event tourism * image and brand * North America

U: Event management : an international journal. Vol. 16 (2012), No. 2. - 143-155.

---