Beldona, Srikanth
      Hotel trademarks in organic search: a longitudinal cross-national study / Srikanth Beldona, Kunwei Lin, Mingzhu Chen.

KST: 733; KST: 2221; KST: 1051; KST: 1043; KST: 1042; KST: 1024
* web stranice * hotelijerstvo * Sjeverna Amerika * Sjeveroistočna Azija * Južna i Srednja Azija * Velika Britanija
* znanstveni članak
* organic search * search engine marketing * trademark protection * SEO * hotel websites

* web pages * hotel industry * North America * North-East Asia * South and Central Asia * United Kingdom

1. Lin, Kunwei
2. Chen, Mingzhu


U: Journal of travel research. Vol. 51 (2012), No. 2. - 227-238.

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