Shani, Amir
      Evaluation of segment attractovemess by risk-adjusted market potential: first-time vs. repeat visitors / Amir Shani, Arie Reichel, Robertico Croes.

KST: 4221-4; KST: 34; KST: 363-2; KST: 1051
* preferencije, vjernost * turistička potrošnja * marketing destinacija * Sjeverna Amerika
* znanstveni članak
* repeat visitors * segment attractiveness * expenditure risk * size risk

* preferences, loyalty * tourist expenditure * destination marketing * North America

1. Reichel, Arie
2. Croes, Robertico


U: Journal of travel research. Vol. 51 (2012), No. 2. - 166-177.

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