Van Zyl, Cina
      Tourism marketing: a game theory tool for application in arts festivals / Cina Van Zyl.

KST: 81-19-3; KST: 712; KST: 1034
* festivali * turistička statistika - teorija i metodološki problemi * Južna Afrika
* znanstveni članak
* arts festivals * conjoint analysis * game theory * market positioning * South Africa

* festivals * tourism statistics - theory and methodological problems * South Africa

U: Tourism economics : the business and finance of tourism and recreation. Vol. 18 (2012), No. 1. - 43-57.

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