Pereira, Rosaria L. G.
      Destination branding: a critical overview / Rosaria L. G. Pereira, Antonia L. Correia, Ronaldo L. A. Schutz. - 2012.

KST: 4222; KST: 363-2
* image i marka (brand) * marketing destinacija
* znanstveni članak
* brand image * brand personality * destination branding * tourism

* image and brand * destination marketing

1. Correia, Antonia L.
2. Schutz, Ronaldo L. A.


U: Journal of quality assurance in hospitality & tourism. Vol. 13 (2012), No. 2. - 81-102.

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