El-Gohary, Hatem
      DMA model: understanding digital marketing adoption and implementation by Islamic tourism organizations / Hatem El-Gohary, Riyad Eid. - 2012.

KST: 363-2; KST: 663-1; KST: 733; KST: 1041
* marketing destinacija * turistička propaganda i informiranje - posebna pitanja * web stranice * Azija - Bliski i Sredji Istok
* znanstveni članak
* digital marketing adoption (DMA) model * digital marketing adoption * Islamic tourism * Islamic tourism orgaizations * internal and external environmental forces

* destination marketing * tourism publicity and information - specific issues * web pages * Asia - Near and Middle East

1. Eid, Riyad


U: Tourism analysis : an interdisciplinary journal. Vol. 17 (2012), No. 4. - 523-532.

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