Laesser, Christian
      Tell me who you think you are and I tell you how you travel. Exploring the viability of market segmentation by means of travelers' stated personality: insights from a mature market (Switzerland) / Christian Laesser, Anita Zehrer.

KST: 313; KST: 3223; KST: 422; KST: 1025CH
* segmentacija * turistička potražnja - ostalo * psihologija turizma * Švicarska
* znanstveni članak
* market segmentation * segmentation criteria * personal traits * self-stated personality * tourism marketing

* segmentation * tourism demand - other * psychology of tourism * Switzerland

1. Zehrer, Anita


U: Tourism analysis : an interdisciplinary journal. Vol. 17 (2012), No. 3. - 285-298.

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