Day, Jonathon
      Impact of tourism marketing on destination image: industry perspectives / Jonathon Day, Liping Cai, Laurie Murphy.

KST: 363-2; KST: 2423-1; KST: 332-3; KST: 1051; KST: 106
* marketing destinacija * tour-operatori - grosisti * dionici, interesne skupine, donositelji odluka * Sjeverna Amerika * Australija i Oceanija
* znanstveni članak
* destination image * destination brand * destination marketing organizations * competitive strategy

* destination marketing * tour-operators * stakeholders, interest groups, decision makers * North America * Australia and Oceania

1. Cai, Liping
2. Murphy, Laurie


U: Tourism analysis : an interdisciplinary journal. Vol. 17 (2012), No. 3. - 273-284.

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