Konečnik Ruzzier, Maja
      Extending the tourism destination image concept into customer-based brand equity for a tourism destination / Maja Konečnik Ruzzier.

KST: 332; KST: 363-2; KST: 4222; KST: 1023SV; KST: 1025AT
* turistička destinacija * marketing destinacija * image i marka (brand) * Slovenija * Austrija
* znanstveni članak

* tourist resorts * destination marketing * image and brand * Slovenia * Austria

U: Ekonomska istraživanja = Economic research : znanstveno-stručni časopis za gospodarska pitanja OTPIS 2019. 2021. . - 24-42.