Aspects of sustainability in the destination branding process: a bottom-up approach / Stathia Zouganeli ... [et al.].

KST: 81-18-1; KST: 363-2; KST: 4222; KST: 1023GR
* održivi turizam * marketing destinacija * image i marka (brand) * Grčka
* znanstveni članak
* destination branding * sustainable tourism development * brand personality * personification technique * residents * Crete

* sustainable tourism * destination marketing * image and brand * Greece

1. Zouganeli, Stathia
2. Trihas, Nikolaos
3. Antonaki, Maria
4. Kladou, Stella


U: Journal of hospitality marketing & management. Vol. 21 (2012), No. 7-8. - 739-757.

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