Conceptualizing destination brand equity dimensions from a consumer-based brand equity perspective / Holly Hyunjung Im ... [et al.]. - 2012.
KST: 363-2; KST: 4222; KST: 1044
* marketing destinacija * image i marka (brand) * Jugoistoèna Azija i Pacifik
* znanstveni èlanak
* consumer-based brand equity * destination brand equity dimensions * structural equation modeling
* destination marketing * image and brand * South-East Asia and the Pacific
1. Im, Holly Hyunjung
2. Kim, Samuel Seongseop
3. Elliot, Statia
4. Han, Hee-Joo
U: Journal of travel & tourism marketing OTPIS 2021. Vol. 29 (2012), No. 3-4. - 385-403.
