Do loyalty groups differ in the role of trust in online tourism shopping? A process perspective / Myung-Ja Kim ... [et al.]. - 2012.

KST: 732; KST: 4221-4; KST: 733; KST: 1043
* elektroničko poslovanje * preferencije, vjernost * web stranice * Sjeveroistočna Azija
* znanstveni članak
* online tourism shopping * process theory * loyalty groups * trust * multi-group analysis

* e-business * preferences, loyalty * web pages * North-East Asia

1. Kim, Myung-Ja
2. Chung, Namho
3. Lee, Choong-Ki
4. Kim, Joungman


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 29 (2012), No. 3-4. - 352-368.

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