Chen, Huei-Ju
      Application of perception-promotion matrix model - the case of Kaohsiung City / Huei-Ju Chen, Po-Ju Chen, Ming-Hung Wang. - 2012.

KST: 363-2; KST: 733; KST: 733-1; KST: 1043
* marketing destinacija * web stranice * blog, društvene mreže, sadržaj koji stvara korisnik (UGC) * Sjeveroistočna Azija
* znanstveni članak
* Perception-Promotion Matrix (PPM) * image perception gap * destination image * blog * official promotion information

* destination marketing * web pages * blogs, social networks, user generated content (UGC) * North-East Asia

1. Chen, Po-Ju
2. Wang, Ming-Hung


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 29 (2012), No. 1-2. - 163-184.

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