Kruger, Martinette
      When do festinos decide to attend an arts festival? An analysis of the Innibos National Arts Festival / Martinette Kruger, Malville Saayman.

KST: 81-19-3; KST: 4221-2; KST: 36; KST: 313; KST: 1034
* festivali * odluke, izbor, namjere * marketing u turizmu * segmentacija * Južna Afrika
* znanstveni članak
* segmentation * festival behavior * decision-making time * festival marketing

* festivals * decisions, choice, intentions * marketing in tourism * segmentation * South Africa

1. Saayman, Melville


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 29 (2012), No. 1-2. - 147-162.

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