Walters, Gabrielle
      The effectiveness of post-disaster recovery marketing messages - the case of the 2009 Australian bushfires / Gabrielle Walters, Judith Mair. - 2012.

KST: 5331-3-4; KST: 36; KST: 363-2; KST: 106
* katastrofe prirodne (i dr.) * marketing u turizmu * marketing destinacija * Australija i Oceanija
* znanstveni članak
* recovery marketing * destinations * disaster and crisis * experimental design

* natural disasters * marketing in tourism * destination marketing * Australia and Oceania

1. Mair, Judith


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 29 (2012), No. 1-2. - 87-103.

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