Björk, Peter
Brand recovery: a quick fix model for brand structure collapse / Peter Bjork.
KST: 363-2; KST: 4222; KST: 1021FI
* marketing destinacija * image i marka (brand) * Finska
* znanstveni èlanak
* brand structure * brand identity * destination branding * well-being tourism
* destination marketing * image and brand * Finland
U: Journal of travel & tourism marketing OTPIS 2021. Vol. 29 (2012), No. 5-6. - 520-531.
