Banyai, Maria
      Travel blogs: a reflection of positioning strategies? / Maria Banyai.

KST: 733-1; KST: 363-2; KST: 4221-1; KST: 1051
* blog, društvene mreže, sadržaj koji stvara korisnik (UGC) * marketing destinacija * percepcije * Sjeverna Amerika
* znanstveni članak
* travel blogs * destination marketing * CATPAC * positioning strategy

* blogs, social networks, user generated content (UGC) * destination marketing * perceptions * North America

U: Journal of hospitality marketing & management. Vol. 21 (2012), No. 3-4. - 421-439.

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