Rodrigues, Ana Isabel
Exploring the life-cycle model applied to "umbrella constructs": destination image as an example / Ana Isabel Rodrigues, Antonia Correia, Metin Kozak.
KST: 332; KST: 4222; KST: 363-2
* turistička destinacija * image i marka (brand) * marketing destinacija
* znanstveni članak
* image * destination image * umbrella construct * life-cycle model * evolutionary stages
* tourist resorts * image and brand * destination marketing
1. Correia, Antonia
2. Kozak, Metin
U: Tourism recreation research. Vol. 37 (2012), No. 2. - 133-143.