Ferreira Lopes, Sergio Dominique
      Geo-segmentacion y geo-posicionamiento en el analisis de las preferencias de los turistas : la geometria al servicio del marketing / Sergio Dominique Ferreira Lopes. - 2011.

KST: 5; KST: 51; KST: 36; KST: 313; KST: 4221-4; KST: 1023ES
* turizam i prostor * turistička geografija * marketing u turizmu * segmentacija * preferencije, vjernost * Španjolska
* znanstveni članak
* tourism management * geo-marketing * geo-segmentation * geo-targeting * tourist preferences

* tourism and space * tourist geography * marketing in tourism * segmentation * preferences, loyalty * Spain

U: Estudios y perspectivas en turismo. Vol. 20 (2011), No. 4. - 842-854.

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