Ferreira Lopes, Sergio Dominique
      Aplicacion del escalamiento multidimensional al marketing turistico / Sergio Dominique Ferreira Lopes, Eulogio Real Deus, Antonio Rial Boubeta.

KST: 36; KST: 422; KST: 3223-1-1; KST: 313; KST: 712; KST: 1023PT
* marketing u turizmu * psihologija turizma * ponašanje i iskustvo potrošača * segmentacija * turistička statistika - teorija i metodološki problemi * Portugal
* znanstveni članak
* tourism marketing * consumer psychology * multidimensional scaling * consumer preferences * conjoint analysis

* marketing in tourism * psychology of tourism * consumer behaviour and experience * segmentation * tourism statistics - theory and methodological problems * Portugal

1. Real Deus, Eulogio
2. Rial Boubeta, Antonio


U: Estudios y perspectivas en turismo. Vol. 20 (2011), No. 1. - 21-33.

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