Lee, Hee "Andy"
      Helpful reviewers in TripAdvisor, an online travel community / Hee "Andy" Lee, Rob Law, Jamie Murphy.

KST: 663-1; KST: 733; KST: 3223-1-1
* učinkovitost promocije i usmena promocija * web stranice * ponašanje i iskustvo potrošača
* znanstveni članak
* online reviewer * reputation * eWOM * source credibility * profile

* tourism efficacity and word of mouth * web pages * consumer behaviour and experience

1. Law, Rob
2. Murphy, Jamie


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 28 (2011), No. 7. - 675-688.

---