Search engine marketing: transforming search engines into hotel distribution channels / Alexandros Paraskevas ... [et al.].

KST: 732; KST: 363-1; KST: 2221; KST: 102
* elektroničko poslovanje * marketinški planovi * hotelijerstvo * Europa
* znanstveni članak
* search engine * marketing * optimization * hotel marketing

* e-business * marketing plans * hotel industry * Europe

1. Paraskevas, Alexandros
2. Katsogridakis, Ioannis
3. Law, Rob
4. Buhalis, Dimitrios


U: The Cornell Hotel and restaurant administration quarterly. Vol. 52 (2011), No. 2. - 200-208.

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