Park, Sangwon
      Assessing structure in American online purchase of travel products / Sangwon Park, Dan Wang, Daniel Fesenmaier.

KST: 363-2; KST: 732; KST: 333; KST: 1051
* marketing destinacija * elektroničko poslovanje * turističke usluge i proizvodi * Sjeverna Amerika
* znanstveni članak
* online purchase * travel and hospitality products * destination marketing * Guttman scalogram analysis

* destination marketing * e-business * tourist services and products * North America

1. Wang, Dan
2. Fesenmaier, Daniel


U: Anatolia : an international journal of tourism and hospitality research. Vol. 22 (2011), No. 3. - 401-417.

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