Beldona, Srikanth
      To buy or not to buy: Indian consumers' choice of online versus offline channels for air travel purchase / Srikanth Beldona, Pradeep Racherla, Gokul Das Mundhra.

KST: 733; KST: 3223-1-1; KST: 2254; KST: 1042
* web stranice * ponašanje i iskustvo potrošača * zračni promet * Južna i Srednja Azija
* znanstveni članak
* online travel purchase behavior * air travel * India * online versus offline buying

* web pages * consumer behaviour and experience * air transportation * South and Central Asia

1. Racherla, Pradeep
2. Das Mundhra, Gokul


U: Journal of hospitality marketing & management. Vol. 20 (2011), No. 7-8. - 831-854.

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