Vrana, Vasiliki
      Associations between USPs and design characteristics of Mediterranean countries' websites / Vasiliki Vrana, Kostas Zafiropoulos.

KST: 733; KST: 4222; KST: 363-2; KST: 1023; KST: 1041
* web stranice * image i marka (brand) * marketing destinacija * Sredozemlje * Azija - Bliski i Sredji Istok
* znanstveni članak
* USP * country branding * Mediterranean countries * website design characteristics * targeting market * selling points

* web pages * image and brand * destination marketing * Mediterranean * Asia - Near and Middle East

1. Zafiropoulos, Kostas


U: Journal of hospitality marketing & management. Vol. 20 (2011), No. 7-8. - 766-790.

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