Choo, Hyungsuk
      The influence of the resident's identification with a tourism destination brand on their behavior / Hyungsuk Choo, Sun-Young Park, James F. Petrick.

KST: 5333; KST: 363-2; KST: 4222; KST: 1051
* lokalno stanovništvo * marketing destinacija * image i marka (brand) * Sjeverna Amerika
* znanstveni članak
* destination * branding * internal marketing * residents * brand identification

* host population * destination marketing * image and brand * North America

1. Park, Sun-Young
2. Petrick, James F.


U: Journal of hospitality marketing & management. Vol. 20 (2011), No. 1-2. - 198-216.

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