Dotson, Michael J.
      Traveling with the family dog: targeting an emerging segment / Michael J. Dotson, Eva M. Hyatt, J. Dana Clark. - 2011.

KST: 313; KST: 3223-1-1; KST: 81-23-8; KST: 1051
* segmentacija * ponašanje i iskustvo potrošača * ostalo (volonterski turizam, šoping turizam) * Sjeverna Amerika
* znanstveni članak
* targetting * animal companions * travel segments

* segmentation * consumer behaviour and experience * other (volunteer tourism, shopping tourism) * North America

1. Hyatt, Eva M.
2. Clark, J. Dana


U: Journal of hospitality marketing & management. Vol. 20 (2011), No. 1-2. - 1-23.
Vol. 20 (2011), No. 1-2